The New Wave of Social Media Marketing
Report: Social Media Challenging Traditional Media
Apr 22nd
Universal McCann has released a new report on the impact of social media (such as blogs, social networks, online video) on the media landscape. It surveyed 17,000 Internet users worldwide in March 2008. The report found that social media, in particular blogs, are “becoming a more important part of global media consumption for internet users than some traditional media channels.” The report also found that social media is a global phenomenon (29 countries were surveyed), although there are cultural differences in how people use it.
The report states that “video clips, blogs, podcasts, social networks and RSS are all essential components More >
Putting the ’social’ in social media
Apr 12th
Recently 55 marketers were surveyed about their satisfaction with social media tools. While the results aren’t statistically valid, they yield some interesting insight on how the media landscape has changed.
Respondents said that in 2006 their companies were using an average of less than one social media platform each. By last year, the average had swelled to more than eight. Equally interesting were the satisfaction ratings. Just two of the 55 respondents said they perceived the ROI on their social media investments to be negative, while 46 rated it somewhat or very positive.
There’s both good and bad news in these trends. More >
Everyone wants to be
Apr 7th
To spread the word about a new skin-care salon in West Seattle, owner Karen Jahn got her social-media act together and hired a publicist to reach out to several hundred customers on Facebook and Twitter.
Through teaser messages, fans of Jahn’s Wax Bar in Ballard were told about the cross-town opening and given a chance to win weekly prizes.
“I don’t know if we got many new clients out of it,” said Jahn, who spent more than $800 on the monthlong promotion. “But we got more people to follow us, and now more people are aware of the Wax Bar.”
Not surprisingly, retailers More >
Facts
Apr 7th
Social media factoids
Starbucks on Facebook: Since creating a Facebook page in November 2008, Starbucks has gained an average of about 12,500 fans a day, or about one new fan every seven seconds, bringing its total to about 6.5 million and counting. A Facebook message in November about the arrival of red cups for the holiday sales season prompted more than 30,000 responses.
Costco’s ‘talking’ chicken: Costco’s $4.99 rotisserie chicken has a Facebook page with more than 600 fans. “At the moment this fan group is the only thing on Facebook that makes sense,” writes fan Ron Hutchinson, of Seattle. “My head More >
The Efficacy of Social Media Bookmarking
Apr 3rd
Posted by Mishelle in Daily Tips
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Have you ever placed links in your article and placed the same in a social media site? Or, you must have come across social media networks that allow you to post, share links regarding to articles, news, comments, or blogs? In all these cases, social media bookmarking or sharing of links has been done. Although the effort is not so huge, the results can be electrifying.
Within minutes of your sharing popular links, just see how the influx of traffic almost jams the bandwidth of your website. Social media bookmarking if done effectively has far reaching possibilities in generating awareness, sales, More >