The New Wave of Social Media Marketing
Daily Tips
How to Leverage Social Media Networks
Feb 18th
We know that social networks like Digg, Reddit, and Stumble are great for gross traffic, but often send quick stop visitors who don’t convert well to ad-clicks and sales.
But how are Social Network users at converting to other social networks? Will a Digger Stumble your post and vice versa? Many do use more than one network, so this would appear to be common at first glance. Guess again.
In fact, this is almost as uncommon as ad clicks. Apparently even though many use both Stumble and Digg, there is a definite lack of transition. It appears that the users are “stuck” More >
6 Rules of Mobile Media Optimization (MMO)
Feb 17th
In recent years you may have heard of Search Engine Optimization (SEO). In recent months you may have head of Social Media Optimization (SMO). As wireless and mobile media grow in use and popularity you will start to hear more about Mobile Media Optimization (MMO).
The purpose of Mobile Media Optimization (MMO) is to modify digital content so it is more visible & higher ranking in mobile media and mobile media search results as well as easier to tag, share, link to and republish. Here are 6 Rules of Mobile Media Optimization (MMO)
- Put your best content first – Include your most important More >
How to Maximize Your Social Networking Efficiency
Feb 16th
As I’ve mentioned above, networking is done for several benefits, some of which are not immediate or direct. Since the returns you’ll get may contribute to future instead of current results, you should maximize efficiency by first focusing on cost management.
Record the amount of time you spend on each social website. Use tools like RescueTime or MeeTimer (firefox extension) to track time spent in a week. Do not restrict yourself for one week in order to estimate your level of interest in each social media channel. You’ll naturally find yourself spending more time on the social channel which interests you. Record these figures More >
ROI for Social Media Networking: Four Main Goals and Benefits
Feb 16th
Social media networking is the process of interacting with other individuals through the specific social media tool or community. For example, you could talk to people with similar interests in a forum or communicate with them through a more fragmented platform like Twitter.
Whatever method you choose, there are usually four main goals:
- Increased brand awareness. You’re interacting with others on the social media channel in order to build awareness for your personal and business brand. You’re increasing your visibility in the right areas and trying to stick in the minds of others through active interaction on many different levels. From this perspective, More >
