The New Wave of Social Media Marketing
In the News
Google and the future
Aug 18th
To some, Google has been looking a bit sallow lately. The stock is down. Where once everything seemed to go the company’s way, along came Apple’s iPhone, launching a new wave of Web growth on a platform that largely bypassed the browser and Google’s search box. The “app” revolution was going to spell an end to Google’s dominance of Web advertising.
But that’s all so six-months-ago. When a group of Journal editors sat down with Eric Schmidt on a recent Friday, Google’s CEO sounded nothing like a man whose company was facing a midlife crisis, let alone intimations of mortality.
For one More >
Americans Expect Emergency Responders To Monitor Social Media
Aug 13th
What happens if there’s an area-wide emergency, but you can’t get through on the phone to 911? One in five people, according to a new study, would try and contact emergency services through digital means, such as e-mail or social networking.
Not surprisingly, then, according to the new survey of more than 1,000 U.S. adults conducted in July 2010 by Infogroup and sponsored by the American Red Cross, 69% of respondents also believe that emergency responders should be monitoring social media sites to dispatch help.
More Services InsightsThe battle lines betwwen Google and Facebook!
Aug 6th
There’s a requisite chaos to the “hacker culture” that has been central to the rise of both Google and Facebook: cobble something together, fueled by Red Bull and pizza, until it works; keep changing it and improving it, lest a competitor jump in and create something better; and if for some reason it doesn’t work, just do away with it altogether. From both the inside and the outside, it can look quite messy. Take, for example, the fact that Google has been known to tweak its search algorithm hundreds of times per year, or that the Facebook home page goes More >
6 Social Media Mistakes Your Company Should Avoid
Jul 12th
Making mistakes isn’t necessarily a bad thing. First off, you always learn more from a ‘not-so-great’ moment. In fact, chances are that if you’ve ever made a mistake you’re highly unlikely to repeat it. Second, you don’t have to make your own mistake to learn from what you should or shouldn’t do. You can learn from other peoples’ mistakes. Looking at mishaps that others have made can teach you what pitfall to avoid and how to circumvent similar situations.
Social media has put a spotlight on mistakes and them available for the entire world to see. When those trip-ups come from More >
The Growth of Social Media – You have to see this!
May 7th
Did you know that if Facebook was a country, it would now be the third largest country in the world? It passed the U.S. earlier this year and is now eclipsed only by China and India in terms of raw population. That mind-boggling statistic — along with a few dozen more — are showcased in the video below, demonstrating social media’s explosive growth in recent years.
The video, produced by Socialnomics author Erik Qualman, is a follow-up piece to his original social media stats video from last summer. While some of the stats are similar to last year’s version, others are updated with new figures More >
