The New Wave of Social Media Marketing
In the News
Even our President uses social media!
Feb 16th
Social media is so important in today’s world!You can see this in the following article Obama seeks new social media mouthpeice! If you are not using social media now you are already behind. But you still have time to catch up. Currently the president has millions of friends and fans on facebook, twitter, and even myspace. With these sites being the quickest way to reach his voters he has made sure to put himself out there and use the new way of marketing unlike any president before him. The president of our country see’s how important it is to keep up to date More >
How to Maximize Your Social Networking Efficiency
Feb 16th
As I’ve mentioned above, networking is done for several benefits, some of which are not immediate or direct. Since the returns you’ll get may contribute to future instead of current results, you should maximize efficiency by first focusing on cost management.
Record the amount of time you spend on each social website. Use tools like RescueTime or MeeTimer (firefox extension) to track time spent in a week. Do not restrict yourself for one week in order to estimate your level of interest in each social media channel. You’ll naturally find yourself spending more time on the social channel which interests you. Record these figures More >
Social Networking ROI is Difficult to Quantify
Feb 16th
Measuring the ROI for social networking can be a little difficult because the returns you’ll get out of networking via social media are not direct and immediate. Chatting with another person on Twitter does not always give you an immediate benefit: however, you are building a relationship which you can leverage in the future.
It is also difficult to track the origin of a purchase or visitor, even although you may have information on the referring web page. How did the visitor first know about your website? What influenced them to subscribe to your newsletter or hire your services?
And how much of More >
Social Media Networking and ROI: How to Maximize Value and Minimize Cost
Feb 16th
Return on Investment (ROI) is a simple concept: You set aside something of your own, be it time or money and expend it with the hope of getting something in exchange. ROI measures the profitability of your returns, when compared against your costs.
Many people have talked about ROI in relation to social media and one usually examines the performance of a social media marketing campaign using specific metrics like traffic, links or comments.
Some measure ROI in an more abstract way, by monitoring the amount of buzz or conversation in a community and the opinions of the public.
What you choose to measure is More >
