By now, the majority of employees are participating, interacting and sharing on social sites such Facebook, blogging or Tweeting. As of end 2009 there are an estimated 27.3 tweets per day, 60 million Facebook users and 126 million blog.

At a personal level, people enjoy social media. But how many people actually agree to use social media professionally? How can you convince your tech professionals to maintain a blog on their areas of expertise? How can you bring your long-standing staff to utilize social media for sales, marketing, customer service and PR, when they have been so accustomed to traditional channels?

1) Communicate the More >