The New Wave of Social Media Marketing
Posts tagged Return on investment
Facts
Apr 7th
Social media factoids
Starbucks on Facebook: Since creating a Facebook page in November 2008, Starbucks has gained an average of about 12,500 fans a day, or about one new fan every seven seconds, bringing its total to about 6.5 million and counting. A Facebook message in November about the arrival of red cups for the holiday sales season prompted more than 30,000 responses.
Costco’s ‘talking’ chicken: Costco’s $4.99 rotisserie chicken has a Facebook page with more than 600 fans. “At the moment this fan group is the only thing on Facebook that makes sense,” writes fan Ron Hutchinson, of Seattle. “My head More >
Social Media Networking and ROI: How to Maximize Value and Minimize Cost
Feb 16th
Return on Investment (ROI) is a simple concept: You set aside something of your own, be it time or money and expend it with the hope of getting something in exchange. ROI measures the profitability of your returns, when compared against your costs.
Many people have talked about ROI in relation to social media and one usually examines the performance of a social media marketing campaign using specific metrics like traffic, links or comments.
Some measure ROI in an more abstract way, by monitoring the amount of buzz or conversation in a community and the opinions of the public.
What you choose to measure is More >
